Wednesday, October 5, 2011

presence, branded, strategy

The cost of real estate precludes many retailers from establishing outlets in Times Square in New York City. For those companies that do choose to make the investment, the choice is likely as much a strategic move to market the brand as it is another opportunity to generate revenue. The presence of a Gap store in Times Square helps to ensure a certain level of visibility and promote the ubiquity of the brand. If you can find it here, you can likely find it anywhere.

No comments:

Post a Comment